Our friends at the Location-Based Marketing Association are hosting a dinner right before our drinking session at Zion. This event is free of charge, but you need to apply for a seat through the following link: https://lu.ma/pwz8zgbf. 👈

Please note that although NFQ shows "availability zero," this does not mean the event is sold out, as it is not hosted by us.

💪 Why resilience is crucial for founders, especially in high-stress environments, and practical steps to build it, Paul will dive into the importance of resilience for founders, discussing how it acts as a foundation for enduring the highs and lows of business. The session will explore mental tools for enhancing resilience, such as reframing challenges, setting healthy boundaries, and identifying personal values.

Please show your QR code to our staff for check-in.

A transformative workshop designed to help you unlock your full potential by combining self-awareness, creativity, and goal-setting strategies. 🎯 In this immersive session, you will

1. Gain clarity on your personal and professional growth 
2. Leave with a tool for clarifying your goals and identifying your resources to achieve them
3. Unleash your creativity to overcome challenges and spark innovation
4. Build empowerment and confidence to take decisive actions that drive success and inspire your team

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Join Johnny for a soothing session of floating sound meditation. 🧘 Immerse yourself in calming soundscapes designed to release stress, restore balance, and promote mental clarity. 

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Join host Rich Pham for an immersive journey into the world of tequila 🌵. Discover its rich history 📜, cultural significance, and unique healing traditions while savoring its artistry in every sip.

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Join host Oil for a flavorful exploration of Som Tam, the iconic Thai papaya salad. 😋🙏 Learn about its cultural roots, health benefits, and the art of balancing flavors that nourish both body and soul. 

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In this meditative experience, attendees will immerse in a sound bath with instruments like singing bowls and gongs. 😌 The vibrations are said to promote physical and mental healing by enhancing focus, reducing stress, and creating a deep sense of calm. 🪷 An experiential journey into relaxation, using sound as a healing tool to reset and recharge. 

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In leadership, daily pressures often blur the bigger picture. This 2-hour workshop will focus on building resilience and mindfulness 🧘‍♂️, essential for sustaining both personal and organizational health. Through guided practices, leaders will learn to cultivate strength, clarity, and the tools to tackle key challenges head-on 🚀, empowering them to lead with a clear mind and renewed purpose.

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Introduce the importance of conscious breathing and its immediate impact on stress and energy levels. 🧘‍♂️ A practical session on breathwork techniques that founders can use to manage stress, enhance focus, and recharge quickly. 🔋 Techniques such as Wim Hof Ice Bath and diaphragmatic breathing will be covered, along with the science of how breath influences the nervous system. 🧠💨.

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Emphasize the “why” behind meditation for busy leaders👩‍💼, along with a practical, short practice that anyone can implement in daily life 🕒. This session will start with a brief exploration of the science behind meditation 🧠, focusing on its benefits for stress reduction, focus, and emotional regulation. The instructor will guide attendees through a brief meditation practice 🧘‍♀️, explaining each part’s purpose and effect.

Just a heads-up: this activity isn’t part of Summit, as Summit 2025 will be focusing on Masterclasses and Conferences during Re: Learn time. That said, you’re welcome to take part, but it’ll be at your own expense. We already negotiated a good discount for you - 30% off 😉

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E-commerce in Asia is undergoing a seismic shift, driven by the rapid rise of social and live commerce.  No longer just transactional, online shopping has evolved into an interactive, entertainment-driven experience, where engagement fuels conversions. 🔥 But how big is this trend? What’s driving its explosive growth? And most importantly—how can businesses adapt to stay ahead? 🏃‍♂️💡

Join Ethan Nguyen, a leading expert in social commerce and digital retail transformation, as he breaks down key trends, data-driven insights, and real-world case studies showcasing how shopper entertainment is shaping the future of online retail. 🛒 In this session, you’ll discover:

- Market insights & numbers 📊: The scale of social and live commerce in Asia and why it’s growing at an unprecedented rate.

- Consumer behavior shifts 🛍️: How engagement-driven shopping is changing the way people discover and buy products.

- Winning strategies 🏆: Practical examples of brands that have successfully leveraged social and live commerce to drive massive sales.

- The future of digital retail 🔮: What’s next for e-commerce in Asia and how businesses can stay competitive in this evolving landscape.

From influencer-powered shopping to gamified purchasing experiences, Asia is leading the world in e-commerce innovation—and shopper entertainment is at the heart of it. 🌟 Get ready for an insight-packed discussion that will challenge traditional retail models and reveal how businesses can turn engagement into revenue in this new era of digital commerce. 💥

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Join Fiona Li Rety, Founder of RockHill Asia, for an in-depth session on how to successfully navigate the complexities of sourcing in Asia 🔍. Explore why China 🇨🇳 and Vietnam 🇻🇳 are global sourcing powerhouses, and learn how to overcome common challenges like quality control, communication barriers, and supply chain disruptions 🚚. Fiona will share real-world success stories 📈, practical strategies for managing cultural and regulatory hurdles ⚖️, and insights into collaborative sourcing models. Discover how to future-proof your sourcing strategy for sustainable growth 🌱 in a rapidly evolving market.

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Discuss practical strategies for integrating elements of social and live commerce in a way that resonates with German consumers. 🇩🇪 Learnings on adapting interactive shopping content to meet Western consumer expectations 🛍️, analyzing potential platform partners, and addressing regulatory considerations for live content in Europe.

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In an era where artificial intelligence is reshaping digital landscapes, the rise of AI influencers is sparking both excitement and concern. 🤔 Join Sven Rittau, the visionary behind K5, in a dynamic discussion with Esther Nguyen, Founder of POPS Worldwide, as they explore the growing impact of AI-generated personalities in media and marketing. 🤖 This session will dive into how AI influencers are transforming brand engagement, redefining authenticity, and challenging the role of human creators. Are these digital entities a groundbreaking opportunity for brands to scale personalized marketing, or do they pose a threat to traditional influencer marketing and creative industries?

Gain insights into how brands can ethically and strategically integrate AI influencers, the risks of market saturation, and the balance between innovation and human connection. 🤝 This thought-provoking conversation will unpack the future of digital influence and what it means for businesses and creators in a world increasingly shaped by AI.

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Step into the future of sales and marketing synergy with a transformative session that explores how AI is rewriting the rules of customer engagement. In today’s digital-first world, the fusion of sales and marketing - “Smarketing” - is evolving faster than ever, and AI is at the heart of this revolution. 🦾
Join Frank Miller, CEO of Straight GmbH, as he unveils cutting-edge strategies to harness AI for smarter, more personalized outreach, seamless automation, and data-driven decision-making. Discover how AI is helping businesses reimagine their content strategies, predict customer behavior, and create meaningful interactions that drive conversions. 🗣️

This session will provide you with:
- ⁠Real-world examples of AI transforming the sales and marketing landscape.
- Practical tools for integrating AI into your workflows to maximize efficiency.
- Insights into how bots, predictive analytics, and AI-powered content can boost your growth strategies.

Whether you’re an executive, marketer, or sales professional, this talk is your gateway to understanding how AI empowers businesses to not just keep up but stay ahead in a competitive market. Don’t miss this opportunity to explore the possibilities and equip yourself with the tools to succeed in the era of intelligent “Smarketing.”

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Vietnam’s economy is booming, drawing global attention as one of Asia’s most promising markets. 🌏 But is it truly a mega opportunity or an overhyped destination for international business? 🤔 In this panel discussion, Peter Kompalla (Chief Representative, AHK Vietnam), Alexander Ziehe (Managing Director Asia Pacific, Viessmann | Chairman, German Business Association Vietnam), and Martin Koerner (Group Commercial Director, The Anam | Vice Chairman, GBA) join moderator Lars Jankowfsky to explore the realities of entering and succeeding in Vietnam’s dynamic market. 

This session will reveal the highs and lows of market entry, offering unfiltered insights into success stories, strategic missteps, and the hidden challenges companies often overlook. 🚧 The panel will dive into critical lessons learned from decades of supporting businesses in Vietnam, including:

- Navigating regulatory and cultural barriers 
- Building resilient partnerships and networks 🤝
- Adapting business models for Vietnam’s evolving economy 

By sharing both failures and triumphs, this discussion will equip entrepreneurs, investors, and executives with the knowledge needed to make informed decisions and seize Vietnam’s rising opportunities. Expect actionable strategies, honest reflections, and practical advice on how to avoid costly mistakes while maximizing success in one of Asia’s most exciting markets. 🌟

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Join Aric Austin, the German-American entrepreneur who founded MyStorage, Vietnam’s pioneering self-storage company 🏢🇻🇳. Aric will share his journey of building a successful business from the ground up in a foreign market 🌍, including his experience pitching on Shark Tank Vietnam 🦈, where he secured investment offers from three out of five sharks💰. Learn about the challenges he faced, the strategies he employed to overcome them, and the successes that followed 🛠️📈. This talk offers valuable insights into entrepreneurship, resilience, and innovation in emerging markets 🚀.

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🇻🇳 Get an in-depth look at Vietnam’s booming economy, shifting consumer demographics, and evolving purchasing trends. 🌍💡

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Christian Geissendoerfer discusses how German companies can successfully expand into Vietnam’s growing B2B sector 🇩🇪 ➡️ 🇻🇳. It highlights strategies for market entry, overcoming regulatory and cultural challenges, and leveraging partnerships for growth 🌱. The presentation also covers key market trends 📊, the competitive landscape 🏙️, and practical steps for (German/European) scale-ups to adapt their offerings to local needs 🔧.

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Digital transformation projects often suffer from long sales cycles ⏳, labor-intensive processes, budget overruns, and missed timelines. As a result, both clients and delivery teams are left frustrated, and the expected outcomes fall short. 😞

This Masterclass is designed for software vendors, agencies, and organizations leading digital transformation initiatives. We will demonstrate how you can break free from traditional constraints by integrating a powerful interaction between AI agents 🤖 and human expertise 👨‍💻. Using Pimcore as a vehicle, this session will introduce revolutionary approaches that can streamline processes ⚡, accelerate delivery, and ensure more successful outcomes 🏆. You’ll walk away with actionable insights to reshape your sales, delivery, and customer engagement models to meet the demands of today’s fast-paced market.

Join us for a dynamic panel discussion on how European business strategies and innovative thinking are driving success in Vietnam’s fast-growing economy. 🇪🇺 🇻🇳 Moderated by Lars Jankowfsky, this session features insights from Frank Schellenberg, Founder of DIGI-TEXX, and Nhan Huynh, Founder of Kitchen Koncept. 

Frank will discuss how German business principles of precision and scalability helped DIGI-TEXX thrive in Vietnam’s digital outsourcing industry. Nhan will share how blending European design sensibilities with local market insights positioned Kitchen Koncept as a leader in premium kitchenware. Together, they will explore how adapting European models to fit the dynamic Vietnamese market, embracing cultural nuances, and fostering cross-border collaboration fuel sustainable growth. Learn how entrepreneurial resilience, innovation, and adaptability unlock success in Asia’s booming economy. 🌏

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Discover how manufacturers are transforming their operations with Infor’s AI-powered solutions 🤖 to achieve peak productivity 📈. In this session, Varghese Papachan will dive deep into real-world case studies where companies have overcome complex production challenges through predictive maintenance 🛠️, supply chain optimization 📦, and intelligent automation. Learn how AI-driven demand forecasting, real-time data analytics, and machine learning models 🧠 have minimized downtime ⏱️, reduced waste ♻️, and streamlined workflows 🔄. 

Gain practical insights into how AI is driving smarter decision-making 🧩, improving resource allocation, and delivering measurable ROI in manufacturing environments.

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A deep dive into the growth journeys of female founders 👩‍💼 —from launching startups to managing successful enterprises. 📊 The panel will discuss scaling strategies, building networks, and overcoming common roadblocks to long-term success. 💫

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Join Lars and Dr. Oliver Massmann for an inspiring fireside chat as they delve into the extraordinary journey of a man who has redefined Vietnam’s legal ⚖️ and economic landscape 💼. As the first foreigner to address the National Assembly 🇻🇳, Dr. Massmann has been at the forefront of significant legal reforms and anti-corruption efforts in Vietnam. This session will explore his life lessons 📚, his unique perspectives on Vietnam’s future, and how his relentless pursuit of integrity and progress continues to shape the nation 🌍 and its global trade relationships 🤝.

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Join Jan René Fricke and Thao Nhi Le as they explore the power of social media in selling German supplements and French perfume in Vietnam! 🇻🇳 🇩🇪 🇫🇷 Don't miss out on the growing opportunities in the Vietnamese market!

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TikTok has upended traditional influencer marketing 📱 - what was once a carefully curated niche is now a tidal wave 🌊 of content, where viral moments can make or break a brand overnight. But as the platform turns everyone into a potential influencer, how can brands and merchants transform these fleeting trends into sustainable, revenue-driving strategies?

Join Nguyen Ha Linh 🌟 - a trailblazing influencer, Forbes 30 Under 30 honoree, and co-founder of Kohyam Thai and Haola Quan—and Charlotte, Head of Marketing at NFQ Asia and a seasoned influencer marketing veteran, as they dive into the evolving dynamics of digital influence in Asia 🌏. In this fireside chat 🔥, you'll discover how TikTok is reshaping the influencer landscape, from the raw power of nano and micro-influencers 👩‍💻👨‍💻 to the direct commerce revolution of TikTok Shop 🛍️, all while balancing authenticity against algorithm-driven metrics 📊.

Key Takeaways:

- The TikTok Tornado 🌪️: Understand how TikTok’s rapid-fire trends are redefining what true influence looks like.

- From Content to Commerce 💸: Explore how TikTok Shop is converting digital buzz into real-time sales and transforming influencer roles.

- Authenticity vs. Algorithms 🤳📈: Learn strategies for preserving genuine storytelling in a data-dominated landscape.

- Measuring Impact 📏: Discover new metrics and approaches to gauge sustainable ROI in an oversaturated digital space.

- Future Trends 🔮: Get insights on emerging influencer trends and what they mean for brands looking to thrive in Asia.

Whether you’re a brand, merchant, or content creator, this session will equip you with practical insights and actionable strategies to navigate the new rules of influencer marketing in the TikTok era. 🎯

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Prepare for a thought-provoking journey into the future of artificial intelligence 🤖 🧠 with Lars Jankowfsky, as he explores how AI advancements will reshape humanity over the next two decades. This session will examine the rapid development of Artificial General Intelligence (AGI) within the next five years and how the progression toward the Technological Singularity by 2045 could fundamentally transform industries, economies, and even human identity. 👨‍💼

Following the keynote, a panel discussion will feature Jay Jin, Founder of BrandBeam AI, and Ludovic Toison, CTO and Head of AI at NFQ Asia. 🗣️ Together, they will discuss the current capabilities of AI, practical applications in today’s business world, and how organizations can start adapting now to stay ahead in this rapidly evolving landscape. 💭 This session will challenge you to rethink the role of humanity in a world increasingly driven by intelligent machines—and inspire you to explore how we can shape this future for the better. 📈

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In your 20s, life feels like a blank canvas, full of possibilities but also uncertainty. Navigating big decisions, unexpected challenges, and lessons you’ll wish you’d learned sooner can define the path ahead. 🎨 In this special live podcast session, Joel Kaczmarek, Founder of Digital Kompakt, sits down with Rich Pham, Chief of Staff at NFQ, to reflect on the wisdom they’ve gained through extraordinary life and career experiences. 🎙️

Rich’s story is one for the history books. As the son of South Vietnam’s former Minister of Economics, he witnessed the fall of Saigon firsthand. 🇻🇳 When the tanks rolled in, the CIA airlifted his family to the United States. ✈️ Decades later, he returned to Vietnam and made history by introducing Coca-Cola to the country in 1995, literally carrying the first samples in his suitcase. 🧳 Beyond his business success, Rich has lived life at full speed-both figuratively and literally-with his own Formula 3 racing team, where he continues to compete and win. 🏎️

Together, Joel and Rich will dive into pivotal life lessons, sharing stories of resilience, ambition, and reinvention. They’ll explore the decisions that shaped their paths, the mistakes they learned from, and the advice they’d give to their younger selves. 💪 This session is packed with inspiration, humor, and candid insights from two individuals who’ve lived extraordinary lives, offering valuable takeaways for anyone navigating their 20s—or seeking a fresh perspective at any stage of life. 

Whether you’re an aspiring entrepreneur, a young professional, or simply looking for a dose of wisdom, this conversation will inspire and guide you to seize the opportunities ahead. 🚀

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Join Ludovic Toison as he takes you through the evolution of our development process, from Gitflow to Trunk-Based Development 🔄. Discover the benefits, challenges, and insights gained along the way, and how this shift has improved our workflows and collaboration. 💻⚙️

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Join the founders of Fonos 🎧, Vietnam’s leading digital audio platform, for an in-depth 90-minute masterclass 📚. Gain firsthand insights into the journey of creating and launching a successful digital product in the Vietnamese market 🇻🇳. This session will cover key strategies 💡, challenges faced ⚔️, and lessons learned 📈 in product development, market entry, and scaling within Vietnam’s dynamic digital landscape. Ideal for entrepreneurs 💼, product managers 👩‍💻, and tech enthusiasts ⚙️ aiming to understand the nuances of building a digital product in Vietnam.

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A big part of data’s appeal is enabling meaningful dialogue with the customer whether through customer service, marketing or other content delivery channels. 📞💬 This requires transparency and fidelity in the flow of data between the organization and the customer. 📊 Although the overall challenge is well-studied, the particular constraints of each organization keep it fresh for every data manager. 🧑‍💻 In this masterclass, we discuss several common but non-trivial problems in the context of a relatively complex set of products on the same platform. 🎯📦

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In this 90-minute masterclass, Craig Dixon—serial entrepreneur, investor 💰, and co-founder of Accelerating Asia 🚀—will guide founders through the essentials for startup success. Learn the top strategies 💡 to build a thriving business, the key pitfalls to avoid, and insider insights from over 75 startup investment rounds 💸. Whether you’re a German business leader 🇩🇪 or a Vietnamese startup founder 🇻🇳, this session is packed with actionable advice to turn your entrepreneurial vision into reality.

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Dive into the world of vector databases 🌐 with insights on overcoming common pitfalls ⚠️, optimizing performance for large-scale data 📊, and mastering efficient indexing and querying 🔍. Explore emerging tools 🛠️, integration with AI/ML pipelines, and the exciting applications driving next-generation AI systems. This session is a must-attend for anyone looking to leverage vector databases in cutting-edge AI projects.

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Step into the world of podcasting 🎙️ with Joel Kaczmarek, one of Germany’s most successful podcast hosts 🇩🇪 and the founder of Digital Kompakt. In this 90-minute masterclass, Joel will share his expert strategies for creating, growing, and monetizing a successful podcast. Learn the essential dos and don’ts ✅—from building engaging content 🎧 and securing high-profile guests 👥 to mastering audio quality and audience retention 📈. 

Joel will also dive deep into storytelling techniques 📚, how to develop a strong podcast brand 🔑, and ways to stand out in a saturated market 🌟. Drawing from his experience interviewing industry leaders 🏆, producing government podcasts 🎙️, and running a top-tier business podcast label 💼, Joel will reveal hard-earned lessons and practical tips to avoid common mistakes 🚫.

Whether you’re launching your first podcast or looking to scale an existing one, this session offers actionable insights into crafting compelling episodes 📝, building listener trust, and turning your passion into long-term success 💪.

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In his talk, Son will share real-world case studies highlighting the power of data and AI in driving business growth 📊. This masterclass is not about high-tech or deep-tech concepts—it’s about practical, foundational technologies 💡. He’ll reveal how integrating data tech and analytics into business operations can lead to game-changing breakthroughs 🚀.

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Join Henning Heesen, a veteran entrepreneur and sales consultant, for an intensive masterclass on B2B sales excellence. 🚀 Drawing from his extensive experience in building and scaling international sales, Henning will share actionable insights into developing effective sales strategies, coaching high-performing sales teams, and leveraging technology to drive growth. 📈 This session is ideal for business leaders, sales professionals, and entrepreneurs aiming to enhance their sales performance and achieve sustainable success in the competitive e-commerce landscape. 💼

Please check in using your QR code and receive the event wristband from our staff. 

Get ready for a high-energy night filled with electrifying live music, epic vibes, and non-stop headbanging! 🤘 Join us for an unforgettable rock experience—great music, great company, and a whole lot of fun! 🎸🔥