Why resilience is crucial for founders, especially in high-stress environments, and practical steps to build it, Paul will dive into the importance of resilience for founders, discussing how it acts as a foundation for enduring the highs and lows of business. The session will explore mental tools for enhancing resilience, such as reframing challenges, setting healthy boundaries, and identifying personal values.

A transformative workshop designed to help you unlock your full potential by combining self-awareness, creativity, and goal-setting strategies. In this immersive session, you will

1. Gain clarity on your personal and professional growth 
2. Leave with a tool for clarifying your goals and identifying your resources to achieve them
3. Unleash your creativity to overcome challenges and spark innovation
4. Build empowerment and confidence to take decisive actions that drive success and inspire your team

Join Johnny for a soothing session of floating sound meditation. Immerse yourself in calming soundscapes designed to release stress, restore balance, and promote mental clarity.

Join host Rich Pham for an immersive journey into the world of tequila. Discover its rich history, cultural significance, and unique healing traditions while savoring its artistry in every sip.

Join host Oil for a flavorful exploration of Som Tam, the iconic Thai papaya salad. Learn about its cultural roots, health benefits, and the art of balancing flavors that nourish both body and soul.

In this meditative experience, attendees will immerse in a sound bath with instruments like singing bowls and gongs. The vibrations are said to promote physical and mental healing by enhancing focus, reducing stress, and creating a deep sense of calm. An experiential journey into relaxation, using sound as a healing tool to reset and recharge.

In leadership, daily pressures often blur the bigger picture. This 2-hour workshop will focus on building resilience and mindfulness, essential for sustaining both personal and organizational health. Through guided practices, leaders will learn to cultivate strength, clarity, and the tools to tackle key challenges head-on, empowering them to lead with a clear mind and renewed purpose.

Introduce the importance of conscious breathing and its immediate impact on stress and energy levels. A practical session on breathwork techniques that founders can use to manage stress, enhance focus, and recharge quickly. Techniques such as Wim Hof Ice Bath and diaphragmatic breathing will be covered, along with the science of how breath influences the nervous system.

Emphasize the “why” behind meditation for busy leaders, along with a practical, short practice that anyone can implement in daily life. This session will start with a brief exploration of the science behind meditation, focusing on its benefits for stress reduction, focus, and emotional regulation. The instructor will guide attendees through a brief meditation practice, explaining each part’s purpose and effect.

Embark on an unforgettable evening as we journey by jeep through the breathtaking sand dunes of Mui Ne, capturing the magic of the sunset before settling into a luxurious, Dubai-style BBQ under the stars. Surrounded by rolling dunes and the serene night sky, relax on plush carpets and cushions, savor delicious grilled cuisine, sip refreshing drinks, and engage in meaningful conversations. This exclusive gathering blends adventure, comfort, and natural beauty for a truly immersive and unforgettable experience.

Dresscode: Beachwear, open shoes, maybe something if it’s getting cold.

Numbers and facts, Market potential and future growth.

Join Fiona Li Rety, Founder of RockHill Asia, for an in-depth session on how to successfully navigate the complexities of sourcing in Asia. Explore why China and Vietnam are global sourcing powerhouses, and learn how to overcome common challenges like quality control, communication barriers, and supply chain disruptions. Fiona will share real-world success stories, practical strategies for managing cultural and regulatory hurdles, and insights into collaborative sourcing models. Discover how to future-proof your sourcing strategy for sustainable growth in a rapidly evolving market.

Discuss practical strategies for integrating elements of social and live commerce in a way that resonates with German consumers. Learnings on adapting interactive shopping content to meet Western consumer expectations, analyzing potential platform partners, and addressing regulatory considerations for live content in Europe.

In an era where artificial intelligence is reshaping digital landscapes, the rise of AI influencers is sparking both excitement and concern. Join Sven Rittau, the visionary behind K5, in a dynamic discussion with Esther Nguyen, Founder of POPS Worldwide, as they explore the growing impact of AI-generated personalities in media and marketing.
This session will dive into how AI influencers are transforming brand engagement, redefining authenticity, and challenging the role of human creators. Are these digital entities a groundbreaking opportunity for brands to scale personalized marketing, or do they pose a threat to traditional influencer marketing and creative industries?
Gain insights into how brands can ethically and strategically integrate AI influencers, the risks of market saturation, and the balance between innovation and human connection. This thought-provoking conversation will unpack the future of digital influence and what it means for businesses and creators in a world increasingly shaped by AI.

Vietnam’s economy is booming, drawing global attention as one of Asia’s most promising markets. But is it truly a mega opportunity or an overhyped destination for international business? In this panel discussion, Peter Kompalla (Chief Representative, AHK Vietnam), Alexander Ziehe (Managing Director Asia Pacific, Viessmann | Chairman, German Business Association Vietnam), and Martin Koerner (Group Commercial Director, The Anam | Vice Chairman, GBA) join moderator Lars Jankowfsky to explore the realities of entering and succeeding in Vietnam’s dynamic market.This session will reveal the highs and lows of market entry, offering unfiltered insights into success stories, strategic missteps, and the hidden challenges companies often overlook. The panel will dive into critical lessons learned from decades of supporting businesses in Vietnam, including:
• Navigating regulatory and cultural barriers
• Building resilient partnerships and networks
• Adapting business models for Vietnam’s evolving economyBy sharing both failures and triumphs, this discussion will equip entrepreneurs, investors, and executives with the knowledge needed to make informed decisions and seize Vietnam’s rising opportunities. Expect actionable strategies, honest reflections, and practical advice on how to avoid costly mistakes while maximizing success in one of Asia’s most exciting markets.

Join Aric Austin, the German-American entrepreneur who founded MyStorage, Vietnam’s pioneering self-storage company. Aric will share his journey of building a successful business from the ground up in a foreign market, including his experience pitching on Shark Tank Vietnam, where he secured investment offers from three out of five sharks.  Learn about the challenges he faced, the strategies he employed to overcome them, and the successes that followed. This talk offers valuable insights into entrepreneurship, resilience, and innovation in emerging markets.

Step into an enchanting evening of connection and conversation at Café des Stagiaires, a charming riverside venue in Thao Dien with breathtaking views of Landmark 81. Surrounded by soft music, warm lights, and the gentle flow of the Saigon River, this networking night offers the perfect setting to unwind, share ideas, and forge meaningful relationships.Relax on cozy seating with handcrafted cocktails, indulge in delicious European-inspired bites, and experience the true spirit of the NFQ Summit - deep networking, authentic connection, and shared inspiration. Let the city lights and the river breeze create an unforgettable atmosphere where ideas flow as freely as the conversations.

An in-depth overview of Vietnam’s economic growth, consumer demographics, and purchasing trends.

Christian Geissendoerfer discusses how German companies can successfully expand into Vietnam’s growing B2B sector. It highlights strategies for market entry, overcoming regulatory and cultural challenges, and leveraging partnerships for growth. The presentation also covers key market trends, the competitive landscape, and practical steps for (German/European) scale-ups to adapt their offerings to local needs.

Digital transformation projects often suffer from long sales cycles, labor-intensive processes, budget overruns, and missed timelines. As a result, both clients and delivery teams are left frustrated, and the expected outcomes fall short.
 
This Masterclass is designed for software vendors, agencies, and organizations leading digital transformation initiatives. We will demonstrate how you can break free from traditional constraints by integrating a powerful interaction between AI agents and human expertise. Using Pimcore as a vehicle, this session will introduce revolutionary approaches that can streamline processes, accelerate delivery, and ensure more successful outcomes. You’ll walk away with actionable insights to reshape your sales, delivery, and customer engagement models to meet the demands of today’s fast-paced market.

Join us for a dynamic panel discussion on how European business strategies and innovative thinking are driving success in Vietnam’s fast-growing economy. Moderated by Lars Jankowfsky, this session features insights from Frank Schellenberg, Founder of DIGI-TEXX, and Nhan Huynh, Founder of Kitchen Koncept.Frank will discuss how German business principles of precision and scalability helped DIGI-TEXX thrive in Vietnam’s digital outsourcing industry. Nhan will share how blending European design sensibilities with local market insights positioned Kitchen Koncept as a leader in premium kitchenware.Together, they will explore how adapting European models to fit the dynamic Vietnamese market, embracing cultural nuances, and fostering cross-border collaboration fuel sustainable growth. Learn how entrepreneurial resilience, innovation, and adaptability unlock success in Asia’s booming economy.

Discover how manufacturers are transforming their operations with Infor’s AI-powered solutions to achieve peak productivity. In this session, Varghese Papachan will dive deep into real-world case studies where companies have overcome complex production challenges through predictive maintenance, supply chain optimization, and intelligent automation. Learn how AI-driven demand forecasting, real-time data analytics, and machine learning models have minimized downtime, reduced waste, and streamlined workflows. Gain practical insights into how AI is driving smarter decision-making, improving resource allocation, and delivering measurable ROI in manufacturing environments.

A deep dive into the growth journeys of female founders—from launching startups to managing successful enterprises. The panel will discuss scaling strategies, building networks, and overcoming common roadblocks to long-term success

Step into the future of online retail with an exclusive Masterclass by Melive, Vietnam’s leading multi-channel network on TikTok Shop. This hands-on session will provide a deep dive into the art and science of successful online selling through livestreaming-a rapidly growing sales channel revolutionizing e-commerce in Asia.
Learn from industry experts how to craft engaging livestream content, build authentic connections with audiences, and convert viewers into loyal customers. Discover the dos and don’ts of live selling, from creating compelling product showcases to managing real-time audience interactions.
Through real-world success stories, Melive will share how top brands and sellers have scaled their online businesses, reaching millions of customers with creative and interactive marketing strategies. Gain actionable insights into optimizing product visibility, collaborating with influencers, and leveraging livestream events to drive sales.

AI is no longer science fiction. With the singularity on the horizon, how will human and machine intelligence coexist? This talk dives into the merging of technology and humanity, highlighting both the fears and the transformative potential ahead.

Explore how influencers and KOLs help brands and merchants boost sales through authentic connections and impactful partnerships.

Join Lars and Dr. Oliver Massmann for an inspiring fireside chat as they delve into the extraordinary journey of a man who has redefined Vietnam’s legal and economic landscape. As the first foreigner to address the National Assembly, Dr. Massmann has been at the forefront of significant legal reforms and anti-corruption efforts in Vietnam. This session will explore his life lessons, his unique perspectives on Vietnam’s future, and how his relentless pursuit of integrity and progress continues to shape the nation and its global trade relationships.

Join the founders of Fonos, Vietnam’s leading digital audio platform, for an in-depth 90-minute masterclass. Gain firsthand insights into the journey of creating and launching a successful digital product in the Vietnamese market. This session will cover key strategies, challenges faced, and lessons learned in product development, market entry, and scaling within Vietnam’s dynamic digital landscape. Ideal for entrepreneurs, product managers, and tech enthusiasts aiming to understand the nuances of building a digital product in Vietnam.

A big part of data’s appeal is enabling meaningful dialogue with the customer whether through customer service, marketing or other content delivery channels. This requires transparency and fidelity in the flow of data between the organization and the customer. Although the overall challenge is well-studied, the particular constraints of each organization keep it fresh for every data manager. In this masterclass, we discuss several common but non-trivial problems in the context of a relatively complex set of products on the same platform

In this 90-minute masterclass, Craig Dixon—serial entrepreneur, investor, and co-founder of Accelerating Asia—will guide founders through the essentials for startup success. Learn the top strategies to build a thriving business, the key pitfalls to avoid, and insider insights from over 75 startup investment rounds. Whether you’re a German business leader or a Vietnamese startup founder, this session is packed with actionable advice to turn your entrepreneurial vision into reality.

Step into the world of podcasting with Joel Kaczmarek, one of Germany’s most successful podcast hosts and the founder of Digital Kompakt. In this 90-minute masterclass, Joel will share his expert strategies for creating, growing, and monetizing a successful podcast. Learn the essential dos and don’ts—from building engaging content and securing high-profile guests to mastering audio quality and audience retention.Joel will also dive deep into storytelling techniques, how to develop a strong podcast brand, and ways to stand out in a saturated market. Drawing from his experience interviewing industry leaders, producing government podcasts, and running a top-tier business podcast label, Joel will reveal hard-earned lessons and practical tips to avoid common mistakes.Whether you’re launching your first podcast or looking to scale an existing one, this session offers actionable insights into crafting compelling episodes, building listener trust, and turning your passion into long-term success

Join Henning Heesen, a veteran entrepreneur and sales consultant, for an intensive masterclass on B2B sales excellence. Drawing from his extensive experience in building and scaling internationalsales, Henning will share actionable insights into developing effective sales strategies, coaching high-performing sales teams, and leveraging technology to drive growth. This session is ideal for business leaders, sales professionals, and entrepreneurs aiming to enhance their sales performance and achieve sustainable success in the competitive e-commerce landscape.